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5 Ways to Create Content to Drive Traffic to Your Site
There are many ways to promote your business online. The
difference between online marketing and offline marketing though
is profound.
Although advertising can be very effective offline, it isn't
nearly so effective online. The reason why is that most people
surf the internet looking for information. They aren't usually
interested in advertising unless the product or service in
question can solve their problems.
There are five strategies that you can implement in your
business that will not only create a content strategy for you
but will also create a very effective marketing strategy. This
strategy will only require a few hours of your time each week.
1. Articles For those who have read my work, you know that
articles not only brand you as an expert but are also a way to
create quality content for your site, and search engines love
content.
If you don't like writing, or don't write, you can find quality
articles to post on your site. The larger your site, the more
likely you will be found in the search engines.
Here are a few article directories you can use:
http://www.ezinearticles.com http://www.isnare.com
http://www.goarticles.com http://www.articlemarketer.com
2. Blogs/RSS Blogging is another way to create content for your
website, and by using RSS, you can easily distribute your
content.
Most don't understand what RSS really is, or how it can most
effectively be used to drive traffic to their sites.
Basically, RSS is a form of code that's very search engine
friendly. With RSS feeds, which you can add to your website or
blog, you can create content that updates itself. Because of
this self updating, the search engines will spider your site
more often, raising your rankings.
Once you've built your blog and added several entries, you need
to "ping" it to get it listed. Here are two tools you can use:
http://www.pingoat.com http://www.pingomatic.com
3. Press Releases Press releases are news about your business.
Press releases are also an excellent way to get high rankings
for your site because you can create content rich press releases
and submit them to press release directories. Many of these
directories are high traffic.
Here are several sites that accept press releases:
http://www.press-world.com http://www.free-press-release.com
http://www.prbase.com http://www.click2newsites.com/
http://www.prweb.com
4. Search Engine Optimization
Optimizing your site for the search engines means creating
keyword rich content, exchanging links with other sites,
submitting your site to directories, which create backlinks
pointing to your site.
You can use tools like Web CEO, http://www.webceo.com, to help
you optimize your pages.
Although submitting the search engines is often unecessary,
since most search engines will spider through to your site from
another site, you still need at least one link pointing back to
your site so that your site gets spidered.
Submit your site to Alexa, http://www.alexa.com. Not only will
this make sure that your site gets spidered, you'll be able to
compare your site to other sites, as well as get statistics on
traffic to your site.
5. Free Ebooks and Reports By writing and giving away free
ebooks and reports, you give visitors an incentive to visit your
website.
You can also submit your ebooks and reports to ebook directories
for free.
http://www.ebookdirectory.com http://www.ebookpalace.com
http://www.ebookjungle.com/ http://www.ebooksnbytes.com/
If you make your ebook brandable, which means others can place
their links inside your ebook, your ebook becomes viral. You
give others an incentive to share your ebook and spread it
across the internet.
Once you implement these content strategies on your site, add
streams of revenue to your site like Adsense and Virtual
Portals. These sites will allow you to monetize your site.
http://www.google.com/ads/ http://www.virtual-portals.com
Although adveritising, like pay per clicks, can be effective in
promoting your website, it can quickly become expensive. By
focusing on creating quality content for website, and then
promoting that content, you can continue to drive traffic to
your website for years to come.
About the author:
Jinger Jarrett is the author of "Affiliate Cash". "Affiliate
Cash" will solve your most common problems with building content
rich websites and creating quality content that drives loads of
traffic to your site. Download your free copy now:
http://www.101articles.com/newstuff.php
Written by: Jinger Jarrett
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